Simplified OS

If this is where you are

The business got bigger. Your life got smaller.

You added people to get your time back, and somehow got more questions, more meetings, and a company that stalls the day you step away. Revenue climbed. Profit did not keep up. And the work you actually started this for is the work you never get to.

It is not that you are doing it wrong. You are doing the owner version of a job that was supposed to be a business.

Show me the way out

Who this is for

If you are running a six, seven or eight figure business, solo or with a team, and you have quietly become the person every decision runs through, keep reading. If what you want is for someone to take the whole thing off your hands so you never have to understand it, we are not your people. Simplified OS is for the owner who wants to lead the business, not escape it.

Why we built this

I scaled to 27 people and watched the profit disappear.

I did what you are told to do. More revenue, more people, more overhead. We crossed a million dollars a year and I was working more than ever for less of what actually mattered.

So I rebuilt the whole thing. I cut the team from twenty-seven to six, kept the revenue, and the profit came back. Then I spent more than five thousand hours learning to put AI where most of those roles used to be. I ran it on my own company, sailed the Atlantic with my family for a year while the business kept running, and then turned the whole system into something you can install.

You are not missing effort. You are missing a system.

Install the system

Then

27 people

Over a million in revenue, and almost no profit to show for it.

Now

6 people, plus a crew of AI

Same revenue. Profit back by half. The owner off the clock by early afternoon.

Your business does not need more AI. It needs a compass.

Strategy first. AI second.

01
Strategy first. AI second.
Most owners bolt AI onto a broken process and automate the mess faster. We set the direction first, then point AI at the one bottleneck that is actually costing you, so the work you remove is the right work.
02
Implementation is the lowest-value work you do.
The chasing, the copy-pasting between tools, the follow-up nobody got to. That is the first thing your crew takes over, so that your people rise into the thinking and the leading instead.
03
You direct the AI. It does not replace you.
We train the humans who run the crew, not the other way around. That is the reason it keeps working long after we step back out of the room.

Point AI at the right problem

$200

a month. That is the AI subscription our entire back office runs on: around a dozen crew members handling social, blogs, ads and research, all built and directed in-house.

The cost was never the barrier. Knowing what to build, and in what order, was. That is the exact part we hand you.

True North Strategies, internal operations

Month one, guided

What the first 30 days look like

You do not get a blank workbook and a login. You get your foundation built with you, so that by month two you are starting from something real.

Start your 30 days

Your business brain
We build the knowledge base of everything about you: your offers, your voice, your vision and values. It lives where every AI tool can read it, so that your crew always sounds like you and works from the truth instead of a guess.
Your Navigation Call
A live hour with Brooke and Tricia. We walk your knowledge base, your marketing and your operations and find the holes, so that you leave knowing exactly where you stand and what moves next.
Your 30-day game plan
An AI-built plan made for where you actually are, so there is never a question of what to work on: the lessons to watch, the calls to join, the crew to install. Every month you get the next one.
Your first crew member
We brief and install your first AI crew member on the bottleneck you named, whether that is follow-up, ads or social, so that work starts leaving your plate inside the first month.

Every single week

Three live rooms, for you and two of your team

Mon

Leadership

Lead a team that moves without you in the room

The top of the sandwich. Vision, identity and the way you show up as the owner, led by Tricia, so your team stops waiting to be told and starts carrying it with you.

Wed

Boardroom

Bring the real problem to a room that solves it

A working mastermind with other owners installing the same system. You put the actual bottleneck on the table and leave with a decision, not just notes.

Thu

AI Bridge

Skip the firehose. We filter AI down to what matters

You do not have to watch every AI video on the internet. We do that for you, then show you live what is worth your time and build the automations with you, right there on the call.

Get in the rooms

Yours from day one

The whole arsenal, not a locked trial

The Vault

Nearly 1,000 plug-and-play skills

Organized by department. Click one, answer a few questions, and a ready-made capability is installed, so you are never starting a build from a blank page.

Every month

A new crew member, briefed and ready

We ship a new AI crew member each month, so your capacity keeps growing without another salary on the books.

Crew Academy

The school that trains your agents

It teaches your crew how to do the work and teaches your people how to direct them. This is the part that makes the whole thing stick.

First Mate

Brooke and Tricia in your pocket

Trained on our frameworks and your business, answering at 2am when the next call is still days away, so you are never stuck waiting to move.

What it costs, what it saves

Less than one mid-level hire, in place of three to five.

A single operations manager runs you six to nine thousand dollars a month, plus the weeks to hire, the months to train, and the risk they walk. Simplified OS is $1,500 a month after your first, for you and two of your team, and it covers the work of several roles at once.

If nothing changes, next year looks like this one. Another twelve months in the middle of everything. Another year of revenue climbing while profit stays flat. And the window where this kind of head start is still rare closes a little more every quarter.

Enroll in Simplified OS

Start building this month

$3,000 your first month, then $1,500/month. Month to month, cancel anytime.

Guided 30-day installation
Owner plus two teammates included
Three live calls, the Vault, Crew Academy and First Mate

Start today Still have questions? Book a call

Prefer to talk it through first? The call is a real conversation, not a pitch.

An honest filter

Is this the right room for you

If this is youA fit for SOS

If this is youNot the right time

Where you are

6, 7 or 8 figures

Solo or with a team. Real revenue and room to grow into more.

Not in business yet

No revenue to build on. The free room is the place to start.

What you want

The whole system

Leadership, operations and AI, installed with you.

Just the AI crew

Only the skills and agents, without the business side.

How you work

You want to lead it

With us spotting every rep, so it runs after we step back.

Fully hands off

Someone to do your thinking for you and own the outcome.

If this room is not the right fit right now, our Strategic AI Crew membership gives you the frameworks, skills and crew on their own, for a lot less. Start at strategicaicrew.com.

That is me, start today

Who you learn from

Two founders, the same sandwich they teach

Brooke

Operations, systems and AI

Built and exited multiple companies, cut one from 27 people to 6 without losing revenue, and spent more than 5,000 hours putting AI to work in a real business. She builds the bottom of the sandwich: the operations and the crew.

Tricia

Leadership and identity

Organizational psychologist and neurocoach. She builds the top of the sandwich: the vision, the identity, and the way you lead a team that keeps moving when you are not in the room.

Learn directly from both of them

Before you decide

The questions owners actually ask

Is this done for you?

No. It is done with you. We spot every rep, we do not lift for you, and that is the whole point: it has to run after we step back. First Mate and the AI do most of the heavy lifting; you bring the decisions.

I do not have time for another program. Does this add to my plate?

Month one is guided, and most of the build is carried by the AI and your team, not by you alone. Owners find the time because work starts leaving their plate inside the first thirty days, not months later.

Can my team come with me?

Yes. You plus two teammates are included in every live room, and they learn directly from us instead of through your retelling. You can add more seats as you grow.

Why is it month to month?

AI changes every quarter, and we would rather earn you every month than lock you into a contract. You stay because it is working, not because you signed something.

Could I just do this myself with Claude?

You could. Most owners who try tell us the same thing: the tool was never the hard part. Knowing what to build, and in what order, was. That sequencing is exactly what you are buying.

What if my business is different?

The frameworks are the same for everyone; the order you install them in is built around your five biggest constraints, whether you are doing six figures or eight. The plan fits the business you actually have, not a template.

Your next 30 days

You can keep running the business. Or you can build one that runs.

Same you, same revenue, same team. The only thing that changes is whether all of it still depends on you being in the middle of it.

Lead it. Don't carry it.

Start Simplified OS today Still have questions? Book a call

$3,000 your first month, then $1,500/month. No contract.

The business cannot run a single day without you in the middle of it.

Your first 30 days, built with you